Alita: Battle Angel
Twentieth Century Fox makes a last push for Alita: Battle Angel here, with a bit over two weeks left before the movie’s February 14 domestic release date. Amid all the impressive sci-fi VFX work and Alita action hero scenes, the emphasis here is pretty straightforward – Battle Angel is a big-budget blockbuster from the producer of Avatar, and just like with that movie this one has to be seen on the biggest screen possible. Whether or not that hook will be good enough to get audiences into theaters to see this movie is the $150M-$200M question.
Marvel Studios head Kevin Feige promised that the marketing for Avengers: Endgame would stay spoiler-free, and so far he’s definitely held his word. This moody thirty-second spot teases a world that’s been broken in the aftermath of Thanos’ fateful snap from Infinity War, a world that can only be fixed by the remaining Avengers uniting once again to save the universe.
For last year’s Infinity War Super Bowl ad, Marvel skipped out including the movie’s full logo in the trailer in favor of just the big A icon and the #InfinityWar hashtag at the end. This year, they’ve gone a bit farther, with the A logo appearing again as part of “April”, but the actual movie title relegated to a now even smaller #AvengersEndgame line beneath the release date. When the previous entry in your series from just a year ago made $2B, you don’t really have to worry about audience recognition.
While last year big spring Marvel release Black Panther only got a tie-in spot with Lexus, the studio went all-out this year with a full thirty-second spot for Captain Marvel, free of any cosponsors or cobranding. Like with all of the marketing material released for Captain Marvel so far, this ad keeps things a bit vague. We know the Captain (Brie Larson) is on Earth, there’s a lost childhood she’s only slowly remembering, and there’s a fight against the Skrulls. How exactly that all plays together is still left to be unveiled, but rest assured it looks like fan-favorite character Nick Fury (Samuel L. Jackson), at this point in the timeline only a low-level S.H.I.E.L.D. employee, will be having an important role in it.
Hobbs & Shaw
This minute-long Super Bowl spot for Fast & Furious spin-off Hobbs & Shaw doesn’t really offer anything new that wasn’t already in the previously dropped full trailer from a few days ago, which I already wrote about over here. Still, the big constant between the shorter spot and the full trailer is that the Johnson/Statham team-up looks like a ton of fun.
Scary Stories to Tell in the Dark
This set of short teasers for horror movie Scary Stories to Tell in the Dark doesn’t offer much by way of plot details, instead focusing on the three big aspects here: first, the movie is being produced by horror mastermind (and Best Picture winner thanks to The Shape of Water) Guillermo del Toro, second, some of the book’s most famous stories (including The Red Spot) will appear in the movie, and third, it’s gonna be creepy.
Toy Story 4
This spot for Pixar’s Toy Story 4 picks off where the last trailer’s “reaction” video left off. This time around, Ducky (Keegan-Michael Key) and Bunny (Jordan Peele) are fighting with Buzz Lightyear (Tim Allen) for the prized ‘top spot’ at the local county fair game. Hijinks ensue, of course. There’s also a beautiful shot of the carnival near the beginning – it’s amazing how much CGI has improved over the last two decades since the original Toy Story came out.
This latest spot for Us keeps it cryptic. There’s something wrong happening at the beach town the family is living in – doppelgangers have appeared – and they know it. Why these strange occurrences keep happening though is still very much a mystery.
There’s nothing in this new ad for Wonder Park that wasn’t essentially in all the previous ones. A park that at first existed only in a girl’s mind has now come to life (and is chock-full of talking animals to boot). Really, you either have kids and are interested in this or not at this point, and I don’t think this will change anyone’s minds.
This isn’t actually a movie trailer, but it sure as hell is full of a ton of movie references. Plus, bonus points for making something otherwise really uninteresting (letting Walmart bring your groceries to your car) kinda fun.